On March 22, 2012, Levi’s will be celebrating World Water Day. This is an environment-consciousness effort of Levi’s to preserve our planet by conserving water. This is a global campaign promoting massive awareness wearing pants more and washing them less.
When it comes to the water used to make Levi’s WaterLess jeans - less is definitely more! The average pair of jeans uses 42 litres of water in the finishing process while Levi’s WaterLess products reduce the use of water in the finishing process by up to 96 percent for some styles. Levi’s has already made more than 13 million WaterLess products and saved more than 172 million litres of water.
The 172 million litres of water that Levi’s WaterLess products have saved is equivalent to:
726,600,812, 8-ounce glasses of drinking water -- enough drinking water for 157,000 people for one year
In addition to Levi’s WaterLess jeans innovation, Levi’s has also partnered with Water.org to help raise awareness about vital water issues and bring clean drinking water to people around the world. A billion people around the globe don’t have access to clean drinking water and Levi’s is proud to be doing something about it. Beginning March 22 – World Water Day – Levi’s and Water.org are teaming up for the second consecutive year to launch a new interactive challenge called “Go WaterLess”. The challenge encourages people to “Go WaterLess” by taking water saving steps to experience what life is like for the one billion people worldwide without clean drinking water. Check it out at www.levi.com/waterless and help provide water to those without.
The company also launched the “Care Tag for Our Planet” campaign, changing the product care tags in Levi’s jeans to include instructions about ways consumers can reduce the environmental impact of their clothes by washing less, washing in cold water, line drying and donating when no longer needed.
Levi’s WaterLess products are available in Levi’s Stores Nationwide. For more info on the brand and the WaterLess campaign, visit the official Facebook page of Levi's HERE. Follow @LevisPhil as well on Twitter and Tweet about the Levi’s WaterLess jeans with hash tag, #Levis WaterLess Day.
1 pair of jeans per hour will be given away @LevisPhil Twitter account on March 22, 2012.