Press Conference for Preview's Augmented Reality

Monday, December 13, 2010

Last December 9, Preview magazine held an intimate press conference for fashion bloggers and a few of the press at CAV Wine Shop and Cafe in Bonifacio High Street. They introduced the newest technological innovation called Augmented Reality (AR) which can be experienced by their readers via the December issue. 

Preview partnered with GMA New Media Inc (GMA NMI) for the development of Augmented Reality technology. According to Edna Belleza, senior VP and Chief Information Office of GMA NMI, "Augmented reality is the technology or process of combining a real-world scene with computer imagery. This often requires a camera, a screen and a trigger that start the AR experiece."
During the press conference, the Preview team also demonstrated how the AR in the magazine works. We got to see the virtual Solenn Heusaff, dressed in Tory Burch’s 2011 Resort Collection, talking and walking.her way around a virtual computer-generated world. It was pretty amazing.

Accessing the AR technology is easy. Just log on to, and select the link that turns on the webcam. Point the print marker found on the lower left side of the front cover (look for the "P") in front of your computer's web cam and tilt the magazine in different directions and see Solenn jetset across four different and fabulous places.

Also starting this December, you can share your comments and reactions about the pages of this month’s Preview magazine through your mobile phone. Preview will also be available via Zinio starting January 2011. With this technology, you can have your copy of Preview in your desktops, laptops, phones or tablets, allowing you to read the magazine anytime and anywhere using your gadgets.

Solenn Heusaff, Survivor Philippines castaway and this month's cover girl, was also present during the presscon to answer queries from the media and bloggers.

Here are a few more photos during the press con:

Experience the world of Augmented Reality by grabbing your own copy of the December issue of Preview, available in newsstands, bookstores and supermarkets nationwide. For your daily dose of fashion, visit You can also become a fan of Preview on Facebook via and follow us on Twitter via

P.S. Thank you to Tracy Ayson for inviting us! 


  1. aaahhh what an awesome event!!! you all are looking gorgeous!!!! :D

    Animated Confessions

  2. i missed this. :( looks like you guys had fun. see you soon kookie

  3. yey for bloggers! awesome awesome! how come i never get invited to events? *pouts* hahaha.


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